6 Elementary Factors for Choosing Result Oriented SEO Company

Aw! Oh! You have got a problem; you have been assigned with a task to choose one of the productive Search Engine Optimization (SEO) companies in the market. Naturally you will start your search with Google and contact the organizations one by one. Now here we should stop and ask a question to ourselves, How can every venture in this planet can get us in the first page of Google’s  natural search? 

The answer to that is some of them can and others can’t give you such results. Moving on if you want to hire a top rated SEO firm for your venture then you should take a peek into their own website. Because sometimes who promise to deliver you results fail to find themselves in the first page. Let’s segregate the points for choosing a good Search Engine Optimization service providers:

1. Begin with Your Goals: Connect with your team properly and audit what do you need with an agency. Try to find the solid list of engagements before hiring someone so that eventually you can analyze the results. Most of the time we came to know that, the people who is hiring a Search Engine Optimization organization doesn’t know what to achieve. This brings a lot of pressure on the practice, as in they have to deliver the best without knowing the goal. In certain cases the hiring firm should have the total faith on the opposite firm.

2. Stay Connected with the Social Network: It’s usually the close ones who know you well, these people can be your ladder to a promising lead. Talk to your friends, relatives, business owners, bloggers who can help you out in this scenario. Do share your goal and project details while talking to them, don’t just be blunt and ask “Do you know any of the finest SEO Agencies?” If you try to share more information about the issue, the more your friends and others can help you. 

3.  Seek Advice from a Search Engine Optimization Savvy Person: It’s always good to have someone to guide you in your work. Same applies when you’re seeking potential individuals for you company. Try and manage to connect with those individuals in your network, so that you can acquire knowledge about who is best in the business. Later go through their website and their content to confirm things, because you don’t want your money to go down the drain.

4.  Ice Breaking: E-mail is a much professional way to communicate, but telephone calls and in-person meeting always proves to be an effective ice-breaker. Once you are acquainted, try not to talk only with the sales person,do establish contact with the leaders who will be in contact with you throughout the project period. 

5.  Keep Your Options Open: Don’t ever commit to the first person who quotes, even if you are going to do business with that firm. Try and keep your options open, because you never know someone of your preference can land up anytime. Most of all don’t choose the company for their price, unless budget is the real problem.

6.  Be Intuitive: When you have made up your mind, go with the team whom you feel will fetch you results. Because in the search engine market everyone refers a lot, it’s you who should be last to take the move. Check out their work, their price, their online popularity, usage of latest techniques. It will help you decide.

Marketing Trends That Shaped 2014

Each year, towards the end, there are some definite blog post topics that one can always keep in reserve. Roundup of the year’s trends is one of them. However, it’s not only about doing a post on some pre-defined topic; it’s also about doing retrospection of the past events and getting an idea of what is going to follow. This greatly helps us in forming our future digital marketing strategies and policies as we know with facts and evidences that what has worked and what has not.

So, here are five trends that really defined the year 2014’s marketing scene. These trends, however, should not be viewed as some bygone factors, but, should be taken as stepping stones to formulate your future marketing practices.

Content Marketing:

Every marketer knows that content is king. But 2014, really asserted the fact that content is your ultimate playground. Meaningful, strong content can be used to not only attract traffic but also assist in sales. True; images, videos and audios form an integral part of our web page today but ultimately, it’s the content that defines and shapes everything. Your entire website cannot be based on the above three elements alone. You will need content to support it and sell yourself. 2014 recognized that and utilized the power of content to full extent. 

Retargeting:
Retargeting started as an experiment and gave quite pleasant returns. It’s the process of making use of the browser cookies stored on people’s systems once targeted. Based on the cookies, advertisers flash their ads again and again to people who once s howed interest in their products/ services but left without purchasing anything. Retargeting is a great way to provoke an already interested lead and has higher chances of conversion than targeting a new one altogether. Retargeting has shown proven results and is here to stay.

 

Mobile Optimization:
Researchers have been seeing the rise in usage of tablets and mobile devices and a decrease in desktop ones to purchase products and services. 2014 saw the boom of responsive and adaptive websites optimizing their multimedia content for mobile and desktop viewing. With time, this usage pattern is only going to increase. Take your clue and start converting your website into a responsive one and optimizing its content according to small screen devices.

B2H:
From B2B and B2C, a new term was stressed upon in the year 2014, B2H or Business to Human. There was a growing emphasis on innovative digital marketing solutions based on human targeting and emotions. Prior to this, we used to see a lot of keyword laden copies and black hat tricks meant for search engines. But now, emphasis would be on what appeals to the humans most. In fact Google, in its new algorithm updates has also pointed out at this. 

Keep it clean, analyze more:
With the recent Penguin updates hitting the market, the shift of focus for most of the evolving companies has been from quantity to quality content. Penguin updates has affected a lot of sites and is dreaded by many now. Google now punishes poor quality, copied content more than ever. So you need to keep a check on the quality of content you are producing. Not only this, marketing campaigns now call for an in-depth use of analytics with Google bringing in a lot of improvements.