10 Important Digital Marketing Trends to watch out for 2015

In a day and age, the absence of digital marketing indicates a clear absence of real business. The marketing that takes the e-route to brand communication and management is known as Digital Marketing. Broadly speaking, the two prime functions of Digital Marketing are larger customer interaction and expansion of business. The practice of Integrated Digital Marketing has come a long way and witnessed a number of steep transformations in the recent years. Noveltechniques are introduced, traditional ways are dropped and still the room is open for other crucial changes. In an attempt to discern what the future holds for us, we have picked 10 best Digital Marketing Trends that are expected to rule throughout 2015. Excited? Read ahead for more Digital Marketing Services India.

Content Development

Writers, the time is yours. Words have always carried a huge significance because they help us in communicating our thoughts effectively. And, they are going to rule the digital planet in not just 2015, but ever. Well-written, rich and dynamic content is  thepresent and the future of Digital Marketing. The construction of content around high-rewarding keywords can ignite and foster harmonious customer relationships. Brands are responsible for creating engaging content and grab the rotating eyeballs of the customers.

Content Marketing

Content is made. Now, the focus will be shifted on its distribution. Content helps in accomplishing the anticipated goals only when it reaches the larger share of targeted audiences. In 2015, companies are making it a point to rework on content marketing strategies to attract handsome revenues. The transportation channels must be wisely decided to reinforce the online picture.

Social Advertising

The trend of social media is advancing unabated and more than a luxury, it has become a necessity of life. In the era of rampant competition, it is pivotal for a brand to have a strong social media presence to reach the apex of the game. At present, no communication is consummated without the active involvement of social media applications. Companies have stepped up the efforts to bolster their online presence through social advertising. In line with the surging trend, the social media giants, like Facebook and Twitter, regularly announce fresh and innovative advertising ideas to help the companies to entrap major factions of customers.

Marketing Analytics

Expect a great wave of change in the sphere of Marketing Analytics in 2015. Brands use a number of Marketing Analytics Tools to gauge customers’ reactions to their products and services. Every marketing strategy needs a comprehensive customer review to know its good and bad points, on the basis of which a future course of action is derived. In the current year, this sector is predicted to be on the upswing with companies are expected to shell out an extravagant sum for analyzing customers’ responses for the brand.

Web Optimization for Mobile

The Desktop use is considerably imploding, quashing all doubts regarding the supremacy of smartphones over the PCs. The mobile internet surfing has successfully decimated the desktop use, making it highly urgent for the brands to strengthen their online appearance on minute screens. The global business community has embraced the trend of Mobile Optimization, a processthat aims at building a website compatible with both big and small screens, andoffering a rich and fuller view to the users. This year, entrepreneurs will pump in more money for responsive designing, which will make their product to attain desirable attention from all quarters.

Micro-Targeting

Gone are the days when the marketers shouldered the task of developing programs abstrusely and then disseminating it to a mass audience. The time is delightfully changed now. Today, the marketers can segment the audiences and perceive their preferences using the custom messages on social groups and personalized forums. The rule of thumb is knowing them first, giving them later. Through the method, the marketers are more likely to create harmonious and praiseworthy products in accordance with customers’ needs and wishes.

Wearable Technology

Forget smartphones, the hot and happening e-devices for the arms and eyes are all the rage. Apple Smartwatches and Google Glass are dubbed as the prominent Digital Marketing Solutions to solidify the promotional endeavor and boost the outreach. The users are open to internet messages – anytime, anywhere. 2015 is a veritable opportunity to land into the wearable foray and kick-start a process that leads to enormous success.

Video Proliferation

Video distribution is widely considered as a pivotal measure to pep up the marketing strategy and improve the market standing. 2015 is the year where companies are eyeing at bootstrapping themselves to create thought-provoking and stimulating videos and integrating the same into the marketing plans. The trend is estimated to reach its best in the current year, where brands will produce videos highlighting the products and services offered by them.

Online Advertisements

An individual, in the present time, spends an average 6-7 hours surfing the internet daily. This offers a lucrative chance to marketers to catch hold of customers’ attention by launching promotional ads online as a feature of Digital Marketing Solution inIndia. A sea of online sites and apps possesses numerous marketing benefits as compared to that of conventional mediums. 2015 is the time when spending on online advertisements will rise considerably, allowing marketers to focus on the target groups.

Personalization

Adopting a friendly, personalized approach can evoke a sense of confidence in consumers for the brand. This sense of belonging impel customers to initiate conversation with the concerned company. In return, the technique will boost sales, establish credibility, build longer and chummier relations. 2015 - the time is ripe to develop personalized content for the customers. Hit it!

10 Tips To Elude SEO Issues: For The Beginners

Launching a website and pushing it all the way up to the top of Google SERP is not so easy, as it sounds. A website goes under lot of scrutiny from the search engine end, if it gets approval then it can save itself from the Google Panda and Penguins. After eluding all these stuffs,  if the website survives, then  onlyit could find itself on the top of the organic result. Here we are discussing some points which could help the beginners to boost their rankings:

1. Keywords Research: Keywords are used for increasing the organic traffic. keywords which are highly searched would bring lot of traffic and the keywords with low competition have a good  chance to get to the  top position in Google  SERP without doing any hard work. So chose the right and valuable keywords for your website and business and select the keywords research tool wisely. There are many tools available on the Internet, but Google keywords planner is best one of them and It’s free. Google's tool provides correct information about keywords that’s why professional internet marketers give its first priority to this awesome tool.

2.  Create high-quality content for your website: No doubt, quality content is the king in SEO nowadays. It plays a crucial role to increase the organic traffic for any type of website. Creating unique and informative content is a tough job as well. Also it is very  costly , as it requires deep knowledge in that particular field. Quality content helps to engage the visitors as well as saves your website from Google panda algorithm, which is a devil for thin and duplicate contents

3. Create attractive meta title: Make your web page's title attractive and informative- as it shows on Google SERP (search engine results page) and represent your business at front of users.  It should not be more than 65 to 70 characters. Try to use your main keywords in meta title, but don’t try to make your title meaningless.

4. Quality Links: Quality backlinks are another important part of SEO. You should link your website to various top level domains to  build high quality natural links. At the same time, if low quality links have been created by you then it  will give a negative impact on your website's ranking on Google SERP. So be preparedto protect  your website from low quality and spam links. You can easily trace them via  Google webmaster tools with a  link to your site section.

5.  Add alt tag with Images: Google crawlers can’t understand images, therefore, ALT tag is a way to  index the images in Google SERP. Always use an ALT tag in your website’s image which not only get your image indexed, but also drives some quality traffic.

6 Interlink your pages and posts: This is one of the best trick to promote your old posts with new post. It also helps search engines to better crawl your old posts and drive more traffic to those pages which were having less traffic. But do interlink only relevant posts and don't overdo it.

7. Use a Single Header(H1)Tag: The header tag or H1 tag is the most decisive text in a webpage. It conveys, what is there in the page. Some of them  tries to include  multiple H1  tags, which confuses  the Google crawlers and gives them the opportunity to penalize your site.

8. Social Sharing Buttons: We are living in a digital age, each and every move of your's is updated in the social networking sites. If your content is impressive then readers would love to share it. Therefore, try and produce useful and interesting content. Last but not the least please create an easy sharing button on your website. 

9. Don't Get Diverted: A webpage content should be clear and to the point. For instance if you have a web page on cloths then your content should concentrate on garments and fabrics not on ice creams. Discussing other things will decrease the value of the initial keyword research.

10 Submitting  a Sitemap : Submitting a sitemap helps the search engines to better index your webpage. People should prepare a sitemap using  XML-sitemaps.com for a static website. If you are planning to provide sitemaps  for your WordPress  blogs then , you should consider using  Google sitemap generator plug-ins. You can also serve the audience with a sitemap which would help them navigate smoothly through your site.

Every single day a new website launches, with a hope to succeed . Pushing and pulling their way through the Google crawlers is the most risky business. Beginners usually drift away with the results, but patience and perseverance  keeps you alive in this field of work. If you feel that,  the above mentioned points will be bit too much for you, and you cannot concentrate on your other works. Then you should move ahead and should hire a  professional SEO service providing agency. They would help you to achieve  the desired  ranking position in the organic results. SEO is no rocket science, it needs tactics and interest to crack it.

6 Elementary Factors for Choosing Result Oriented SEO Company

Aw! Oh! You have got a problem; you have been assigned with a task to choose one of the productive Search Engine Optimization (SEO) companies in the market. Naturally you will start your search with Google and contact the organizations one by one. Now here we should stop and ask a question to ourselves, How can every venture in this planet can get us in the first page of Google’s  natural search? 

The answer to that is some of them can and others can’t give you such results. Moving on if you want to hire a top rated SEO firm for your venture then you should take a peek into their own website. Because sometimes who promise to deliver you results fail to find themselves in the first page. Let’s segregate the points for choosing a good Search Engine Optimization service providers:

1. Begin with Your Goals: Connect with your team properly and audit what do you need with an agency. Try to find the solid list of engagements before hiring someone so that eventually you can analyze the results. Most of the time we came to know that, the people who is hiring a Search Engine Optimization organization doesn’t know what to achieve. This brings a lot of pressure on the practice, as in they have to deliver the best without knowing the goal. In certain cases the hiring firm should have the total faith on the opposite firm.

2. Stay Connected with the Social Network: It’s usually the close ones who know you well, these people can be your ladder to a promising lead. Talk to your friends, relatives, business owners, bloggers who can help you out in this scenario. Do share your goal and project details while talking to them, don’t just be blunt and ask “Do you know any of the finest SEO Agencies?” If you try to share more information about the issue, the more your friends and others can help you. 

3.  Seek Advice from a Search Engine Optimization Savvy Person: It’s always good to have someone to guide you in your work. Same applies when you’re seeking potential individuals for you company. Try and manage to connect with those individuals in your network, so that you can acquire knowledge about who is best in the business. Later go through their website and their content to confirm things, because you don’t want your money to go down the drain.

4.  Ice Breaking: E-mail is a much professional way to communicate, but telephone calls and in-person meeting always proves to be an effective ice-breaker. Once you are acquainted, try not to talk only with the sales person,do establish contact with the leaders who will be in contact with you throughout the project period. 

5.  Keep Your Options Open: Don’t ever commit to the first person who quotes, even if you are going to do business with that firm. Try and keep your options open, because you never know someone of your preference can land up anytime. Most of all don’t choose the company for their price, unless budget is the real problem.

6.  Be Intuitive: When you have made up your mind, go with the team whom you feel will fetch you results. Because in the search engine market everyone refers a lot, it’s you who should be last to take the move. Check out their work, their price, their online popularity, usage of latest techniques. It will help you decide.

Marketing Trends That Shaped 2014

Each year, towards the end, there are some definite blog post topics that one can always keep in reserve. Roundup of the year’s trends is one of them. However, it’s not only about doing a post on some pre-defined topic; it’s also about doing retrospection of the past events and getting an idea of what is going to follow. This greatly helps us in forming our future digital marketing strategies and policies as we know with facts and evidences that what has worked and what has not.

So, here are five trends that really defined the year 2014’s marketing scene. These trends, however, should not be viewed as some bygone factors, but, should be taken as stepping stones to formulate your future marketing practices.

Content Marketing:

Every marketer knows that content is king. But 2014, really asserted the fact that content is your ultimate playground. Meaningful, strong content can be used to not only attract traffic but also assist in sales. True; images, videos and audios form an integral part of our web page today but ultimately, it’s the content that defines and shapes everything. Your entire website cannot be based on the above three elements alone. You will need content to support it and sell yourself. 2014 recognized that and utilized the power of content to full extent. 

Retargeting:
Retargeting started as an experiment and gave quite pleasant returns. It’s the process of making use of the browser cookies stored on people’s systems once targeted. Based on the cookies, advertisers flash their ads again and again to people who once s howed interest in their products/ services but left without purchasing anything. Retargeting is a great way to provoke an already interested lead and has higher chances of conversion than targeting a new one altogether. Retargeting has shown proven results and is here to stay.

 

Mobile Optimization:
Researchers have been seeing the rise in usage of tablets and mobile devices and a decrease in desktop ones to purchase products and services. 2014 saw the boom of responsive and adaptive websites optimizing their multimedia content for mobile and desktop viewing. With time, this usage pattern is only going to increase. Take your clue and start converting your website into a responsive one and optimizing its content according to small screen devices.

B2H:
From B2B and B2C, a new term was stressed upon in the year 2014, B2H or Business to Human. There was a growing emphasis on innovative digital marketing solutions based on human targeting and emotions. Prior to this, we used to see a lot of keyword laden copies and black hat tricks meant for search engines. But now, emphasis would be on what appeals to the humans most. In fact Google, in its new algorithm updates has also pointed out at this. 

Keep it clean, analyze more:
With the recent Penguin updates hitting the market, the shift of focus for most of the evolving companies has been from quantity to quality content. Penguin updates has affected a lot of sites and is dreaded by many now. Google now punishes poor quality, copied content more than ever. So you need to keep a check on the quality of content you are producing. Not only this, marketing campaigns now call for an in-depth use of analytics with Google bringing in a lot of improvements.